Sanremo, 8th Feb – (Adnkronos) – Coca-Cola, Partner of the 74th edition of the Sanremo Festival, welcomed today the official Mascots of the 2026 Olympic and Paralympic Games in Milan Cortina at Casa Coca-Cola, a convivial space where the brand offers guests a refreshing moment of break and celebrates the union with one of Italy’s excellences: pizza, an icon of Italian tradition. The 74th edition of the Sanremo Festival kicked off on Tuesday, 6th February and will keep company to millions of viewers until the final evening on Saturday, 10th February.
The partnership between Coca-Cola and the Sanremo Festival has become a beloved tradition, and this year, the brand took it to the next level by hosting the official Mascots of the upcoming Olympic and Paralympic Games in Milan Cortina. The Mascots, representing the values of inclusivity and diversity, were warmly welcomed by the Coca-Cola team at Casa Coca-Cola, where they were treated to some of the brand’s iconic beverages and a taste of Italy’s most famous dish: pizza.
Casa Coca-Cola is not only a space for refreshment but also a celebration of Italian culture and tradition. The brand pays homage to one of the country’s most beloved foods, pizza, by offering guests a slice of the iconic dish along with their refreshing Coca-Cola beverages. This fusion of flavors and traditions perfectly embodies the spirit of the Sanremo Festival, a celebration of music, culture, and Italian excellence.
The 74th edition of the Sanremo Festival has been a highly anticipated event, and the partnership with Coca-Cola has added an extra layer of excitement. As the official Partner of the Festival, Coca-Cola has been present throughout the week, offering guests a refreshing break and keeping them company during the long evenings of music and entertainment.
The Sanremo Festival and Coca-Cola share a common goal: to bring people together and spread joy and positivity. The brand’s presence at the Festival has not only provided a refreshing break for guests but has also brought a sense of unity and celebration to the event. The partnership between Coca-Cola and the Sanremo Festival is a perfect partita, as both are symbols of Italian tradition, excellence, and the joy of coming together.
The 74th edition of the Sanremo Festival has been a success so far, with stunning performances, memorable moments, and a touch of magic brought by Coca-Cola. As the Festival reaches its final evening, we can’t help but feel grateful for the partnership between Coca-Cola and the Sanremo Festival, which has added an extra sparkle to this year’s edition.
In conclusion, the presence of the official Mascots of the 2026 Olympic and Paralympic Games in Milan Cortina at Casa Coca-Cola is a celebration of unity, diversity, and Italian excellence. The partnership between Coca-Cola and the Sanremo Festival has once again brought people together, spreading joy and positivity through music, culture, and refreshments. As we eagerly await the final evening of the Festival, we can raise our glasses of Coca-Cola and toast to a successful partnership and a memorable edition of the Sanremo Festival.
