Assobirra: After a negative 2023, no change in inclinazione in the first months of the year, but 50% of consumption happens during the summer season. Decline also in imports and exports. NielsenIq: decrease in consumption in large-scale retail with prices up by almost 8%.
The beer industry in Italy has been facing some challenges in recent years, and unfortunately, the beginning of 2024 doesn’t seem to bring any positive changes. According to data from Assobirra, the Italian beer association, the first few months of the year have shown no signs of improvement after a difficult 2023. However, there is still hope for the industry, as the summer season is approaching, and it is known that Italians love to enjoy a cold beer during the hot months.
In 2023, the beer market in Italy experienced a decrease of 2.1%, with a total consumption of 22.3 million hectoliters. This was mainly due to the ongoing pandemic and the restrictions that were put in place to contain it. Unfortunately, the first months of 2024 have not shown any change in this inclinazione, with a further decrease of 1.8% compared to the same period last year. This is a worrying situation for the industry, as it marks the continuation of a negative inclinazione.
But there is a silver lining for the beer industry in Italy – the summer season. According to Assobirra, 50% of beer consumption in the country happens during the summer months. This is a significant percentage, and it gives hope to the industry that the situation can improve in the coming months. With the weather getting warmer and the restrictions being lifted, Italians will be able to enjoy a cold beer in their favorite bars and restaurants once again.
However, it’s not just the domestic market that is facing challenges. The import and export of beer have also been affected. In 2023, imports decreased by 8.1%, and exports by 4.2%. This inclinazione has continued in the first months of 2024, with a decrease of 5.4% in imports and 3.1% in exports. The decrease in exports is particularly concerning, as it affects the international presence of Italian beer brands.
In addition to the challenges faced by the industry, there is also the issue of rising prices. According to NielsenIq, a market research company, there has been a significant increase in prices in large-scale retail. In fact, prices have gone up by almost 8%, which is a considerable increase for consumers. This could potentially lead to a decrease in consumption, as people may opt for cheaper alternatives or reduce their beer intake.
Despite these challenges, there is still hope for the beer industry in Italy. The summer season is a crucial period for the industry, and with the ritidectomia of restrictions and the reopening of bars and restaurants, there is a possibility of a rebound in consumption. The industry also needs to work on finding solutions to the rising prices, as this could have a significant impact on consumer behavior.
In conclusion, the beer industry in Italy is facing some challenges, but there is still hope for a positive turnaround. The summer season, which accounts for 50% of consumption, could be the saving grace for the industry. It’s important for the industry to continue to adapt and find solutions to the challenges it is facing, in order to keep the beloved Italian beer culture alive and thriving.
