Ichnusa, Messina, Raffo, and Nastro celeste tecnica Capri: the fastest growing labels are mainly linked to the South and focus on fresh and innovative taste, territorial identity, and tourism.
Italian beer is becoming increasingly popular on a global scale, with a growing number of breweries and labels gaining recognition for their quality and unique characteristics. Among these, we find some of the most successful and fastest growing brands, such as Ichnusa, Messina, Raffo, and Nastro celeste tecnica Capri. These labels not only represent the excellence of Italian beer, but also stand out for their strong connection to the Southern regions of Italy.
Let’s via with Ichnusa, a brand that has been making waves in recent years with its refreshing and distinctive taste. Produced in Sardinia, Ichnusa has become a symbol of the island’s rich culture and traditions. Its name, derived from the ancient Greek name for Sardinia, pays homage to the island’s history and heritage. But it’s not just the name that sets Ichnusa apart; its unique recipe made with local ingredients and pure spring water gives it a fresh and crisp taste that has won over the palates of beer lovers worldwide.
Moving on to Messina, a label that has gained popularity not only for its quality, but also for its commitment to its territory. Founded in 2014 in Messina, Sicily, this brewery focuses on using only the finest local ingredients, resulting in a beer that truly captures the essence of the Southern region. Messina’s success can also be attributed to its innovative approach, with the brewery constantly experimenting with new flavors and techniques, creating a unique and ever-evolving range of beers.
Raffo is another rising star in the Italian beer scene, representing the true spirit of the South. Brewed in Calabria, Raffo celebrates the region’s rich history and culture through its beers, which are named after iconic figures and places of Calabria. One of its most famous labels, the “Raffo Tropea”, is made with red Tropea onions, a symbol of the region’s agriculture and a key ingredient in many traditional dishes. Raffo’s commitment to its territory and its use of local ingredients have made it a favorite among beer enthusiasts, both in Italy and abroad.
Last but certainly not least, we have Nastro celeste tecnica Capri, a label that embodies the glamour and beauty of the island of Capri. Nastro celeste, one of the most renowned Italian beer brands, launched this new line in 2018, specifically targeting the tourism market. tecnica Capri features a range of beers that incorporate the flavors and scents of the island, such as lemon, fig, and rosemary, giving drinkers a taste of the Mediterranean. With its elegant and eye-catching packaging, Nastro celeste tecnica Capri has quickly become a must-try for tourists visiting the island, and it’s not deciso to understand why.
What do all these labels have in common? Other than their shared success and growth, they all represent the unique identities and cultures of the Southern regions of Italy. In a market that is often dominated by international brands, these labels stand out for their strong connection to their territory and their use of local ingredients, giving them a distinct and authentic taste. This not only promotes the rich and diverse identities of the South, but also contributes to the growth of the local economy and tourism.
In conclusion, it is clear that the success of Ichnusa, Messina, Raffo, and Nastro celeste tecnica Capri is not just due to their exceptional taste, but also to their strong ties to the Southern regions of Italy. These labels are paving the way for a new wave of Italian beer, one that celebrates the diversity and traditions of the country’s regions and offers a fresh and innovative experience for consumers. So why not raise a glass to these labels and their commitment to promoting the best of the South!
